iSunset
EMPOWERING REALTORS

Most companies have great difficulty defining themselves with a simple phrase
– not Sunset Mortgage!

“iSunset” says it all.

The “i” represents a mortgage industry innovator. Need proof? In an impressive move, Sunset Mortgage is about to unveil its exclusive iSunset application for the iPad and iPhone.

Apple is the world’s technology leader in developing consumer products – with more than 50 million iPhones in use and 16+ million iPads sold in the first year. Sunset’s proprietary iSunset app is one of the first of its kind and will provide a huge benefit to the Northwest real estate industry.

The iSunset application can just as easily be “i’M Sunset” as “Sunset is a company dedicated to family; including clients, real estate brokers, builders, CPAs and all referral partners,” says company President Todd Johnson. “We stress the importance of having fun each day, while staying focused on developing streamlined processes and innovative products.”

The Lender You Want To Work With
iSunset is a perfect example of Sunset Mortgage providing real estate agents with a high-tech, easy-to-use tool. The new technology empowers Realtors to dramatically improve efficiencies, impress clients and embrace new, effective real estate selling tactics.

How it Works:
With the iSunset application downloaded onto an iPad or iPhone, the Realtor/homebuyer has at their fingertips:
• Detailed listings/views of the homes
- Integrated Google maps
• Driving directions to the most efficient path for the “tour,” minimizing time
• All property information available from MLS
• A notes section keeping each client’s information separated by individual folders
• Ratings for quick visual access to properties the buyer favors
• The ability to “search” an area by radius and buyer criteria
• A mortgage comparison spreadsheet
- Owner occupied, rental properties or second home
- Ability to quickly change variables providing total out-of-pocket expense, monthly payments, etc.
- Detailed analysis of Conventional, FHA, VA and/or USDA options
- All spreadsheets can be saved and emailed
• Constant “live” market updates.
• Questions? Go to “Ask Sunset,” submit and within minutes you will have a response
• Apply for a loan instantly online

“This is a relationship business,” says Sunset Chief Operating Officer Jeff Lewis, “and what
a great way to demonstrate our commitment to our real estate partners. We’re not only getting loans closed, we’re providing state-of-the-art technology to make their sales process more efficient.”

Sunset Mortgage has been building lasting relationships since it was founded in 1992.

With 19 years of experience, Sunset is one of the oldest privately held mortgage banking companies in the Pacific Northwest.

“We calculate how we grow,” says Johnson. “We acclimate to industry changes, protecting ourselves from the dynamics of up and down markets. When our competitors were collapsing, we were opening new branches.”

Portland-based Sunset Mortgage has grown to serve Oregon, Washington, Nevada, Idaho, Indiana and Montana; and soon the company will be in California, Utah and Wyoming. Sunset boasts more than 250 employees, including seasoned loan officers and an exceptional support staff.

That growth includes a wide array of lending options. Sunset offers all products: FHA, USDA, Conventional, VA and a number of Jumbo solutions. The company boasts a full-service mortgage banking origination platform with state-of-the-art technology to quickly move loans from submission to funding.

Sunset Mortgage Vice President of Secondary Marketing, Cory Jones, worked with mortgage technology vendors to make Sunset the first in the U.S. to host a fully integrated system linking pricing engines, hedging analytics and database of record. This real-time transfer of data allows Sunset to maximize efficiency and accuracy when delivering loans into the secondary markets. Loan officers get competitive interest rate pricing to provide the best financing options possible for their clients.

Fun & Family
With a strong reputation for experience, knowledge and performance, Sunset Mortgage is very serious about closing loans and earning repeat business. Still, there’s a playful side
to Sunset.

COO Lewis says it starts with Johnson. “He’s the most inclusive person I have ever known,” says Lewis. “People we do business with quickly become a part of the Sunset family. Todd is the first to invite them; to a corporate event, for a day or two of fishing/hunting, or for a boat ride and dinner.”

Sunset extends to its partners great opportunities to develop client relationships:
• A corporate jet sled for fishing trips throughout Oregon and Southwest Washington
(includes full-time contracted fishing guide)
• Badger Creek Ranch; perfect for entertaining, hunting, fishing, trap/skeet/sporting clays
and more; and
• A corporate limo for events, Realtor property tours, high-end clients, etc.

A Great Place to Work
While having fun is a bonus, it’s not the primary reason people go to work at Sunset; the company partners with some of the very best in the industry.

“We hire people with experience, knowledge, integrity and a passion for life,” says Johnson. “Our management teams average 19-plus years experience and our processing/support staff average 15-plus years. In our culture, longevity is the norm. People like to work here.”

Sunset Mortgage has placed a priority on providing loan officers with first-class marketing. Led by Brand Manager Paul Smith, the company custom-built an impressive, user-friendly new website in 2010. It is very clear this is no “off the shelf” website. It is one-of-a-kind. Like Sunset, the website is professional, but fun. It includes customized loan officer
profile pages and resources for Realtors, builders and referral partners.

Already in 2011, Sunset has launched a robust system to keep in touch with clients, prospective clients and referral sources through creative e-mail communications. The company made a substantial investment allowing it to create in-house, professionally designed and personalized printed marketing materials. Instead of having to produce collateral material in large volume and waiting in line for the print order, Sunset prints only what is needed, thus minimizing costs.

A Great Partner to Have
The company also boasts an excellent training program for its Realtor partners led by 20-year veteran Greg Ferrera, President of PEAK Achievement Corp. Ferrera is a dynamic speaker with a long relationship with Sunset Mortgage. Realtors can take advantage of his seminars for free credit hours on topics ranging from building your real estate business to persuasion techniques.

Your Short Sale Resource
In the first quarter of 2011, Sunset Mortgage will introduce its Homeowners Assistance Program providing Realtors expeditious solutions for closing short sales. Sunset will accelerate the process of a short sale and negotiate with the bank/note holder on behalf of the seller.

“We have developed a multitude of relationships with the National Servicers which reinforce our ability to negotiate short sales,” says Chris Greenaway, Vice President of Banking at Sunset Mortgage.

“i’M Sunset”

The phrase does indeed tell a great story of a growing company, an industry leader and a technology innovator infused with a family atmosphere and no shortage of fun.

i’M Sunset can be said, not only by each employee, but by borrowers, real estate agents and other referral partners who are also part of the Sunset Mortgage family.

To learn more about Sunset Mortgage, visit sunsetmortgage.com
or call 1-800-526-4477.